NEW ERA XC Limited Edition 90th Anniversary Book (2010) 90 Cap Designs VERY RARE

  

NEW ERA XC - LIMITED EDITION 90th ANNIVERSARY BOOK. Publisher: New Era, 2010 - First Edition.

Dimensions: 29 x 25.5 cm. New Era Cap Company Inc. Has been making headwear for ninety years and continues to transcend time, culture, sport and fashion. From humble beginnings as a tightly knit family business in Buffalo, New York, it has blossomed into an international apparel brand that now produces over 35 million caps a year.

To celebrate the brand's 90th anniversary, a design project called "New Era XC" was launched, inviting 90 emerging artists and recent graduates from design schools across Europe to share their own take on the brand's signature classic cap, the New Era 59FIFTY. This platform for self-expression tapped directly into the same individualistic focus on which New Era itself is founded. The resulting synergy of creative talent has produced some of the most stunning cap designs ever seen. The resulting submissions were subsequently exhibited at five galleries across Europe - in London, Paris, Berlin, Barcelona and Milan. To mark the occasion, New Era has published this limited edition anniversary volume, documenting in detail all 90 designs created in response to the project's brief.

The book also offers a snapshot of New Era's nine decades in fashion, design and sport. Clean, bright and tightly bound copy.